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Our Story

Since our founding in 1999, we committed to the shawarma as the centrepiece of our menu. That will never change. With shawarma, we share a common history. A shared love of the most desirable sandwich in the Arab world and a token of the tradition, generosity and good taste of our people.

What makes Shawarmer unique is our drive to make the perfect shawarma. To take a traditional street food and through innovation, creativity and experimentation, constantly modernize and interpret shawarma with new flavours and sauces and variations in wraps and sandwich styles.

What started with the now famous “Shawarmer's Plate” has evolved time and again over the years. Just as our customers' tastes have evolved and changed. Our chefs travel the world exploring new ways to surprise our customers with beef and chicken sandwiches presented in creative new ways and with a variety of flavours, like adding pomegranate molasses. The attractive names of our meals indicate the ingredients and the way they are presented, like “Arabo” our Arabic sharing plate, “Shat'shaweesh” which is a spicy Shawarma, and “Bites” which is 6 pieces of small Shawarma sandwiches.

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Our dedication to the modern shawarma is equalled by our commitment to using only the highest quality, fresh and natural ingredients. It's a cornerstone of the Shawarmer experience that enables us to maintain absolute consistency in flavour in our handmade sauces and marinades while ensuring the highest quality of meat in our cones that our customers expect and demand.

From our founding mission to spread joy and happiness through our shared love of shawarma, we have grown to more than 90 restaurants and counting. As Shawarmer continues to grow and evolve, our customers can be sure of two things: The beloved shawarma will always be the hero of our menu. And our customers can always expect more surprises in new Shawarmer flavours, sauces, ingredients and sandwich styles we offer.

Our Values

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Innovation

Innovation is at the core of everything we do — from our menu and open kitchens to our restaurant designs and how we connect with our customers. Being fresh, different, and always striving for improvement is part of the Shawarmer DNA.

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Hospitality

Our success is built on people and customers. We're dedicated to making every guest feel welcomed, appreciated, and at home — starting with our people feeling like part of the Shawarmer family.

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Excellence

Excellence means absolute consistency — in fresh, natural ingredients, in the meals we serve, and in our customer service. And then going beyond expectations to surprise and delight in every shawarma, every meal, and every experience.

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Transparency

Our open kitchens reflect our commitment to transparency. It starts with how we train our people, select suppliers, and uphold food safety — and ends with the care and quality you see in every Shawarmer restaurant.

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Shawarmer Family